I'm not exactly sure how much money it takes to produce a cgi-intensive advertisement, but I can bet that it costs much less than these real life promotions do. Along side the extra costs of doing a real-life promotion, is all the extra planning. The thought and detail which must have gone into creating each of these advertisements impresses me more than any generic apple advertisement ever could.
Also, Sony Bravia has managed to create a uniform theme of extraordinary color in unexpected places throughout all these advertisements. I know I'm certainly sold on their brand, but I wonder just how much the wow-factor really pays off in terms of brand or product recognition.