Nov 7, 2011

Air France Flies Beautifully

This advertisement aired in France for the airline Air France. The success of a similar commercial airing in the US is doubtful.  It's slow-moving, artistic concept would quickly bore American viewers used to much quicker paced, action-filled, ads. The difference in what attracts different cultures of consumers to buy fascinates me.  I would love to one day travel to Europe in hopes that I could gain perspective for different cultures and what moves their people.  The Air France commercial is absolutely beautiful but so unlike anything I've seen.  It really just tells me how much more I have to learn about advertising to all people.

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