France Vs. Brittan
A good friend introduced this advertisement to me recently and I was surprised I hadn't seen it already. It's such a fantastic interplay between these two cultural figures. What a smart move to emphasize the national pride of both France and Brittan in a way which created the association of "if you love your country, you will buy this car." While American car companies play the "American made car" game by themselves, both France and Brittan upped the anti by directly challenging each other, creating an argument for the viewer to take a side on. I believe this commercial would truly generate some passionate sparks. Imagine how it would have gone over had it been America vs Britain?