Oct 10, 2011


When I first saw this ad I thought it was fantastically clever.  Coldwater Creek has just started their first set of TV ads which will target 45+ women and air throughout the fall season.  For a demographic mostly targeted by "anti-aging" commercials, this must be a very refreshing break.  Unfortunately, the rest of their commercials are a little less fun, but at least this one made quite an impact.

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